Privacy Policy

Welcome to underanewsun.com. We take the protection of your personal information seriously and process your data in accordance with the New York Privacy Act (“NYPA”) and the General Data Protection Regulation (“GDPR”).

What is Personal Information?

Personal information is information that makes it possible to identify a natural person. This includes your name, date of birth, address, telephone number, email address, and IP address. Anonymous data exists only where no personal reference to the user can be established.

The Data Controller

The person responsible for processing personal information when you use this website is:

Under A New Sun / MIDOLEX, LLC
Dutchess County, New York, USA
Web: underanewsun.com
Email: info@underanewsun.com

Categories of data and types processed

During the course of using our website and services, we may process the following types of data:

Inventory data (e.g., names, addresses)
Contact data (e.g., email, telephone numbers)
Content data (e.g., text entries, messages)
Usage data (e.g., web pages visited, access times, interest in content)
Meta and communication data (e.g., device information, IP addresses)

Purpose of processing

Provision of the website, its functions and contents
Responding to contact requests and communicating with users
Security measures
Reach measurement and analytics

Legal basis

Unless specifically described otherwise, the following legal bases apply to our processing of your personal information:

Consent — You have given clear consent to process your personal information for a specific purpose.
Contract — Processing is necessary to fulfill a contract or take steps at your request before entering into one.
Legal obligation — Processing is necessary to comply with the law.
Legitimate interests — Processing is necessary for our legitimate interests, provided those interests are not overridden by your rights.

Data processing on our website

a) Hosting

Our website is hosted by onRocket.com, LLC. onRocket processes inventory data, contact data, content data, usage data, and communication data of visitors on our behalf, on the basis of our legitimate interest in the efficient and secure provision of our website.

b) Access data and log files

We collect data on every access to our website on the basis of our legitimate interest. Access data includes the website accessed, date and time of access, amount of data transferred, browser type and version, operating system, referrer URL, IP address, and requesting provider. Log files are stored for a maximum of 7 days for security purposes and then deleted, unless further retention is required for evidentiary purposes.

c) Contacting us

If you contact us, we process your name, contact details (if provided), and your message for the purpose of handling your inquiry. The legal basis is our legitimate interest in responding to your request.

d) Content Management System

We use WordPress, a service provided by Automattic Inc., to publish and maintain content on our website. This service may transmit data to the USA. The legal basis for this processing is our legitimate interest.

e) Cookies

We use cookies on our website. For full details on the cookies we use and how to manage them, please refer to our Cookie Policy. The legal basis for the use of cookies is your consent and our legitimate interest.

f) Comments

When you post a comment on our website, your comment, the date and time it was created, your email address, and your username (if not posting anonymously) are stored. We also store IP addresses of commenters in order to take action in the event of legal violations. Comments remain on our website until the commented content is deleted or the comment must be removed for legal reasons. Storage of comments is based on your consent, which you may revoke at any time by contacting us.

Google Analytics

We use Google Analytics 4 (GA4), a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses cookies to help us analyze how visitors use our website.

The information generated by cookies about your use of our website — including your IP address — is transmitted to and stored on Google servers, which may be located in the United States. Google uses this information on our behalf to evaluate your use of our website, compile reports on website activity, and provide other services relating to website activity and internet usage.

We have enabled IP anonymization on our Google Analytics implementation, meaning your IP address is truncated by Google within EU member states or other EEA signatory states prior to transmission. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there.

Google will not associate your IP address with any other data held by Google. The legal basis for this processing is our legitimate interest in understanding how our website is used, and your consent where required.

You can opt out of Google Analytics data collection by installing the Google Analytics opt-out browser add-on. You can also manage your cookie preferences through your browser settings. For more information on how Google uses data, visit Google’s Privacy Policy.

Security of your personal information

We take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk. These measures include ensuring the confidentiality, integrity, and availability of data by controlling physical and digital access. We have procedures in place to address data subject rights, data deletion, and data breach response.

In the event of a data breach, we will notify all affected individuals whose personal information may have been compromised, accompanied by a description of the actions being taken to address the breach. Notices will be provided as expeditiously as possible after the breach is discovered.

Your rights

The GDPR grants EU residents the following rights:

Right of access
Right to rectification
Right to restriction of processing
Right to erasure
Right to information
Right to data portability
Right to object
Right of withdrawal
Right to complain to a supervisory authority

The NYPA grants New York residents the following rights:

Right to Notice
Right to Opt-In Consent
Right to Access and Correct Data
Right to Delete

To assert any of these rights, please contact us using the details below. Please note that some rights may be limited in certain circumstances — for example, if fulfilling your request would reveal another person’s data, or if we are legally required to retain the information.

Affiliate disclosure

We participate in affiliate programs. Our website may contain affiliate links, which means we may earn a commission on sales of products or services we write about, at no additional cost to you. Our editorial content is not influenced by advertisers or affiliate partnerships.

Social media

We maintain a presence on various social media platforms to communicate with our audience. Please be aware that you use these platforms and their features on your own responsibility, including interactive functions such as commenting, sharing, and rating.

Children’s privacy

Our services are intended for users who are 18 years of age or older. We do not knowingly collect personal information from anyone under the age of 18. If you believe a user is under 18, please contact us.

Transfer of personal information

We will not disclose your personal information to third parties unless necessary for the performance of our services, you have consented, or disclosure is permitted by law. External service providers who process data on our behalf do so solely according to our instructions, under strict contractual obligations.

Deletion of data

Data we process will be deleted or restricted in accordance with the NYPA and GDPR. Data is deleted as soon as it is no longer required for its intended purpose, unless statutory retention obligations apply.

Changes to this policy

We may update this Privacy Policy from time to time. We will notify you before any material changes take effect so that you have time to review them.

Contact

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

Under A New Sun / MIDOLEX, LLC
Dutchess County, New York, USA
Web: underanewsun.com
Email: info@underanewsun.com

This Privacy Policy was last revised on March 29, 2026.